Growth Opportunities

Broadcast vs. Narrowcast Availability

Driving Discovery, Trial and Repeat Sales

Aligning Brands with Consumer Occasions

Role of Prime Locations

Non-Traditional Routes to Market

Scale Building in Distribution

Macro Trends





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Role of Prime Locations

Prime locations are those points of sale with high concentrations and traffic flows of consumer targets, and so targets themselves.

           -  "Points of Sweat" for Gatorade

           - "Points of Morning" for Kellogg

           - "Points of Youth" for Sunny Delight

           - Schools, work sites, and heath care institutions have captive consumer populations.

           -  Convenience stores, recreational facilities, and lunch spots have high traffic.

          -  Accounts vary because of different demographic and economic characteristics.

          -  They also differ significantly in terms of ambience, layout and merchandising potential.

Auctive has tools to identify and help develop business in primes.