about auctive


Focus and Approach

Product Categories

Channel Coverage

Geographic Coverage


Senior Team

Home > About AuctiveSenior Team > Raya Asfour

Raya Asfour,
Senior Consultant

Mrs. Asfour is a Senior Consultant at Auctive, Inc. 

Mrs. Asfour has several years of beverage consulting experience working with PepsiCo International, Nestle Waters of North America, Molson Coors Brewing Company, and Silver Eagle Distributors.

Before joining Auctive, Mrs. Asfour was a Consultant for Meirc Training and Consulting in Dubai, United Arab Emirates.  She has also worked on the Consumer Insights Team at PepsiCo International and as a Senior Research Analyst of the Beverage and Food Group at Dove Consulting.  Mrs. Asfour has worked on international market entry strategies, brand assessments and sales force training in the U.S., Europe and the Middle East.    

Mrs. Asfour received an MBA from the Jones School of Management of Rice University and a bachelor's degree in International Relations from Tufts University.