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Home > About AuctiveSenior Team > Elias Soussou

elias soussouElias Soussou,
Senior Consultant

Mr. Soussou is a Senior Consultant at Auctive, Inc. Mr. Soussou has several years experience in the consumer products industry assisting companies in applying customer, category and channel insights to brand strategy and providing strategic support in the areas of product entry, channel development and market growth.

Mr. Soussou has worked at Auctive with a wide range of food and beverage companies on projects involving point-of-sale research in on and off-premise channels to evaluate and develop growth opportunities. Clients include Nestle, MillerCoors, McCormick Spices, Campbell Soup and Diageo.

Before joining Auctive, Mr. Soussou was a Senior Research Analyst at Stax, Inc., where he conducted market strategy work to help inform the investment decisions of private equity and corporate clients.  Mr. Soussou’s work at Stax included analysis of companies in the food and beverage industry as well as a number of other industries, including retail and manufacturing.

Previously, he conducted strategic support for new product launches and partnering initiatives at Concord Foods.

He also worked as an Account Executive at Arnold Worldwide, where he assisted Procter & Gamble in developing their brand positionings and overall marketing strategies and providing tactical support for the execution of the marketing initiatives.     

Mr. Soussou received an MBA from the F.W. Olin School of Management at Babson College and a bachelor’s degree in International Politics from Georgetown University’s School of Foreign Service.